Web design · salon redesign Beauty, nails & tanning, Upper Richmond Road, Putney (SW15)

Enjoy the pleasures of the good life, in whatever your lunch hour allows.

Kleo has 4.9 stars from 2,439 reviews, but its site was an early-2000s fixed-width layout. The redesign is built around a lunch-hour finder: slide to the time you have, and see every treatment that fits, from 125 on their menu.

Hero
4.9/5average rating
2,439Treatwell reviews
125treatments
6 daysopen a week
What we built

What we built.

Lunch-hour finder

Slide to the minutes you have; the menu filters to what fits, with prices.

Treatment categories

Nails, CACI & facials, waxing, lashes & brows, tanning, massage.

Reviews and visit

Real reviews, opening hours and the Upper Richmond Road shopfront.

The screens

The screens.

On the phone

Designed for the screen it's read on.

Most visits to a local business start on a phone, so every section is laid out for one first: the opening screen fits without scrolling, buttons sit where a thumb lands, and nothing runs off the side.

Kleo Putney on a phone: Hero
Hero
Kleo Putney on a phone: Lunch-hour finder
Lunch-hour finder
Kleo Putney on a phone: Visit
Visit
UI/UX notes

What makes it work.

01

Syne and Gothic A1

A wide, fashion-led display face with a neutral sans.

02

Bold red on black

Taken from their own branding.

03

A running ticker

Weekday offers scroll beneath the hero.

04

Brands they stock

CACI, Dermalogica, OPI, CND Shellac, Lycon and more.

Built to be found

Ready for Google, and for AI search.

Every site we launch is optimised three ways, so customers find it however they search.

SEO

Search engines

Fast pages, proper headings, local business schema, and your name, address and phone exactly as Google lists them.

GEO

AI assistants

Plain, factual sentences with real numbers that ChatGPT, Gemini and Perplexity can read, quote and link back to.

AEO

Answer boxes & voice

The questions customers actually ask, answered directly on the page in a sentence or two.

  • Every treatment with its duration and price in text, so “45 minute facial Putney” has an answer.
  • The address, phone, email and hours written out in full on every page.
  • Beauty salon schema with the 4.9 rating from 2,439 reviews.
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