A quiet atelier page for a salon that sells itself on two names.
La Coupé has 180 five-star reviews on Fresha and two stylists — Stella and Mehmet — who clients already ask for by name, plus a salon-exclusive Nashi hair restoration treatment that's genuinely their specialty. None of that comes through on a directory listing. We pitched a quieter, more considered concept: a full-height split-screen hero, a dedicated Nashi feature, and named stylist cards instead of a generic "meet the team" grid.
One platform, three jobs to do.
Split-screen hero
A full-height portrait on one side, minimal type on the other — quiet and image-led rather than a busy banner of offers.
Nashi Hair Restoration
Their salon-exclusive specialty gets its own featured section, not a single line buried in a service list.
Stylist spotlight
Stella and Mehmet as two named cards — the real reason clients already come back — instead of an anonymous team photo.
From first search to first day live.
What makes it work.
Italiana, for real quiet luxury
A fine, French-couture capital face gives the wordmark an atelier feel without shouting for attention.
Named stylists, not job titles
Clients already book Stella or Mehmet by name — the page reflects that instead of listing generic "Senior Stylist" roles.
One specialty treatment, properly featured
Nashi restoration is what sets the salon apart, so it gets a dedicated section rather than a single bullet point.
A fine hairline-rule numbering system
Roman numerals and thin rules tie the treatment list, the stylist cards and the visit section together as one considered layout.
Taupe, ink and dusty rose
A muted, restrained palette instead of the bright pinks most hair salon sites default to.
Generous negative space
Fewer things on the page, held further apart — the opposite of the crowded directory listing this is replacing.