A Web3 comparison engine, built, launched and grown from a blank tab.
Before Coyote Concepts was a web studio, it was the team behind Ponder — Selim co-founded it alongside Moe, Talha and U-FAI Lim. "Don't wonder, Ponder" was a comparison engine for Web3: one AI-driven, plain-English interface — "I want to swap 10 USDC on Ethereum for USDC.e on Arbitrum" — to find the best rate across swaps, bridges, lending, staking and restaking on 20+ chains and 30+ protocols. We designed and built the platform end to end, then ran everything around it ourselves — the X and Medium accounts, the content calendar, an Ambassador Program, and community competitions including a $15,000 Community Race Airdrop split across five partner teams. It's an in-house build, not a client project, which is exactly why it shows the full range of what we do: product, brand and growth under one roof.
One platform, three jobs to do.
Platform
The comparison engine itself — a plain-English, "Mad-Libs" sentence builder for swap, bridge, lend and restake routes, scored by an off-chain AI model (Llama3- and Mistral-based) across 20+ EVM and non-EVM chains, stateless by design so no wallet data is ever stored.
Growth campaigns
The Community Race Airdrop: a $15,000 prize pool split across five partner teams (Lumia, Swing, Quickswap, Hybrid, Everclear), with a live leaderboard, daily streak bonuses and a "Refer a Fren" program to drive it.
Content & community
An Ambassador Program to build a core group of advocates, plus a running Medium series explaining the platform in plain terms — decentralised exchanges, account abstraction, and why liquidity fragmentation is the problem worth solving.
Social
Daily presence on X: product updates, partner-integration announcements and competition pushes, all in the same visual system as the platform itself.
From first search to first day live.
What makes it work.
One engine, every chain
The pitch was simple to say and hard to build: read EVM and non-EVM liquidity through one model, so a fragmented market stops meaning a fragmented decision for the person trying to swap or bridge.
A sentence instead of a form
"I want to swap 10 USDC on Ethereum for USDC.e on Arbitrum" reads like a sentence, not a wall of dropdowns — the signature piece of the product's UX.
A competition with a real prize pool, not a gimmick
The Community Race Airdrop put actual money — $15,000 — behind team-based competition, which is what took it from a launch announcement to a running community.
Referral and streak mechanics that compound
"Refer a Fren" and a daily check-in streak gave people a reason to come back the next day, not just once for the airdrop.
Brand carried from the app into the posts
The same violet-and-gold palette and layered logo mark ran through the product UI, the giveaway graphics and the Medium covers, so nothing looked like a separate marketing layer bolted on afterwards.
Stateless, on purpose
No custody, no stored wallet data — the platform compares rates, it doesn't hold funds, which was a deliberate trust decision for a product asking people to connect a wallet.