Every toy in the shop, and what you can get for your pocket money.
Stokey Toy Shop sits inside Stoke Newington Bookshop, but its website had no browsable shop and a sitemap full of dead product links. The upgrade puts every toy on the shelves, adds a pocket-money picker for kids, and gives the Winter Toy Appeal its own section.
What we built.
Pocket-money picker
Tap a coin and see everything you can buy with it.
Every toy in the shop
Real products, prices and photos from their own Square store.
The Winter Toy Appeal
How it works, and toys that go straight to children who need them.
The screens.
Designed for the screen it's read on.
Most visits to a local business start on a phone, so every section is laid out for one first: the opening screen fits without scrolling, buttons sit where a thumb lands, and nothing runs off the side.
What makes it work.
Grandstander and Signika
A playful rounded display face with a friendly sans.
Letter-block logo
The shop name spelled out in toy blocks.
A working bag
Add toys, change quantities, see the total.
Brands they stock
Bigjigs, Djeco and more.
Ready for Google, and for AI search.
Every site we launch is optimised three ways, so customers find it however they search.
Search engines
Fast pages, proper headings, local business schema, and your name, address and phone exactly as Google lists them.
AI assistants
Plain, factual sentences with real numbers that ChatGPT, Gemini and Perplexity can read, quote and link back to.
Answer boxes & voice
The questions customers actually ask, answered directly on the page in a sentence or two.
- Every toy as its own text and price, so “wooden toys Stoke Newington” finds the shop.
- A plain answer to “where is it?”: inside Stoke Newington Bookshop, 153 Stoke Newington High Street.
- Toy store schema with products, prices and the shop's address.