A masthead for a salon that's been the block's fixture since 2008.
Taylor'd Hair has kept the same address on Holloway Road since 2008 and built 851 reviews at 4.8/5 on Fresha without ever having a website of its own — every new customer has to find them through a marketplace listing or a phone call. We put together an unsolicited concept around the one fact that actually sells the place: the address hasn't moved in seventeen years. A magazine masthead treatment stands in for the generic salon template most independent shops default to.
One platform, three jobs to do.
Masthead hero
A full-bleed editorial cover treatment with an oversized Bodoni Moda headline and a rotated gold "Est. 2008" seal in place of a generic hero banner.
The service list
Hair, beauty and lashes grouped as a lookbook contents page — numbered entries on a dark ground, not a row of identical icon cards.
Visit
The real Holloway Road address, real hours and a direct line — Taylor'd Hair take bookings by phone, so the page never pretends otherwise.
From first search to first day live.
What makes it work.
A fashion-editorial serif, not a salon script
Bodoni Moda's high-contrast strokes read like a magazine cover, deliberately breaking from the soft cursive scripts most hair salons reach for.
The "Est. 2008" stamp does the selling
Seventeen years on the same address is the real differentiator, so it's treated as a recurring seal rather than a line buried in body copy.
A lookbook, not a service grid
Cut & Finish, Colour, Lashes and Nail Care read as a numbered contents page against a dark panel — closer to a fashion editorial than a typical three-card layout.
A drop-cap opening paragraph
The salon's story opens with an oversized initial letter, an old print convention that gives the copy the same editorial weight as the masthead.
Burgundy and antique gold, not brick and cream
A deeper, more considered palette than the warm-neutral default most local salon sites land on.
Honest about how bookings actually work
No fake "Book online" button — the page sends people to call or message Instagram, which is how the real salon already takes appointments.