Skin that feels looked after, and a site that starts with your skin, not a menu.
Waterlily has a 4.8 rating from 5,430 Treatwell reviews, but its site still warned visitors about Internet Explorer 6. The redesign asks what you'd like to change first, then shows only the treatments that help, with real prices and durations.
What we built.
Concern-first finder
Fine lines, jawline, scarring, dull skin, tired eyes, body: pick one or two.
Their story
From a single treatment room in 2009 to a full clinic.
Everyday essentials
Waxing, brows and lashes kept simple, with prices.
The screens.
Designed for the screen it's read on.
Most visits to a local business start on a phone, so every section is laid out for one first: the opening screen fits without scrolling, buttons sit where a thumb lands, and nothing runs off the side.
What makes it work.
Faustina and Nanum Gothic
A soft serif for warmth, a clean sans for prices.
Arched photography
Their own clinic photos in arched frames.
Consultation offer
The £30 consultation and patch test, redeemable against treatment.
Booking on Treatwell
Every button goes to their live Treatwell page.
Ready for Google, and for AI search.
Every site we launch is optimised three ways, so customers find it however they search.
Search engines
Fast pages, proper headings, local business schema, and your name, address and phone exactly as Google lists them.
AI assistants
Plain, factual sentences with real numbers that ChatGPT, Gemini and Perplexity can read, quote and link back to.
Answer boxes & voice
The questions customers actually ask, answered directly on the page in a sentence or two.
- Treatments grouped by the concern people search for, like “treatment for fine lines Stoke Newington”.
- Each treatment's course length and price stated plainly, ready to quote.
- Beauty salon schema with 5,430 reviews and the clinic's opening hours.